Connected medal delivered with École Polytechnique for the TSGED, to add a digital dimension to the object handed out during the tournament.
Connected medal
Connected medal technology
The medalbecomes media.
Turn every race medal into a connected digital experience. Lasting engagement for sponsors, unforgettable memories for runners, measurable ROI for organisers.
NFC embedded
Two projects already delivered
No app required
2
Projects delivered
1
Partner school
2
Connected formats
1
Reference tournament
First use cases
Invisible technology
Everything is inside.
Everything is inside.
Nothing shows outside.
The NFC chip is embedded during manufacturing, inside the medal body. Undetectable to touch. Invisible to the eye. Your design stays intact — down to the smallest detail.
1
Ribbon attachment — standard fixing, compatible with all formats
2
Engraved face — your design, your branding, your colours
3
Protective layer — waterproof, resistant, transparent
4
NFC chip module — embedded during production, ISO 14443A certified
5
Secure internal housing — protects the chip long term
6
Premium metal back — cast zinc or brass finish
The technology
One scan changes everything.
A premium physical medal embedding invisible NFC technology that unlocks a full digital world — for every event stakeholder. One object, three dimensions of value, infinite reach.
Premium physical medal
Your medal, your design. The NFC chip is invisible inside — no compromise on aesthetics or quality.
One tap. One scan.
Any iPhone or Android. No app download. No connection required. Instant access in under three seconds.
A complete experience
Results, photos, video, diploma, partner offers, next edition — all in a branded, personalised digital space.
Value for everyone
Sponsors get engagement. Runners get memories. Organisers get data. The medal becomes a shared media platform.
NFC technology
All smartphones compatible
No app required
Active 14+ days after the race
Personalised per runner
Real-time analytics
For sponsors and brands
Stop paying for exposure.
Stop paying for exposure.
Pay for engagement.
Traditional sponsorship closes the brand experience the moment the medal is handed over. A connected medal opens it — turning your brand into a post-race companion, at the very moment your audience is most receptive.
Traditional sponsorship
- Logo on arch, banner, bib
- Visible only for seconds in total
- No interaction possible
- Zero post-event presence
- No performance data
Connected medal
- Branded space in every medal
- Active 14+ days post-race
- Offers, content, CTAs, forms
- Measurable interactions
- Complete performance analytics
Athletics Labs — sponsor dashboard example
Medal scans
To track
Depending on active format
Sponsor clicks
To track
Measurable in real time
Activated offers
To track
Depending on the offer
Average time spent
Variable
Depends on displayed content
Scan rate
Sponsor engagement
Offer usage
"To date, our references are based on two projects delivered with École Polytechnique for the TSGED: a connected medal and a connected patch."
— École Polytechnique — TSGED
For organisers
Your medal is your
Your medal is your
most underused asset.
Most events hand out their medals as a parting gift, then stop there. With Athletics Labs, that same medal becomes your most powerful tool for sponsor retention, participant re-engagement and event differentiation.
Differentiate your event
A connected medal is a visible signal of premium innovation — noticed by runners, press and sponsors.
New sponsor revenue
Connected activations are premium inventory. Sponsors pay more for measurable digital placement.
Re-engage for next edition
Embed your early registration link inside the medal — seen when runners are at their emotional peak.
Prove ROI to sponsors
Share a PDF report after each event. Renewals become easy when impact is measurable.
Deployment in under a week
We handle production and chip integration. You configure the experience via our no-code dashboard.
Full data ownership
All scan and engagement data belongs to you. CSV export, CRM connection, yearly strategic review.
How a deployment works
STEP 01
Kickoff meeting
We discover your event — format, runners, sponsors, goals. We propose a configuration matched to your needs.
STEP 02
Medal production
NFC chips embedded in manufacturing, or added to existing stock. Your design stays 100% unchanged.
STEP 03
Dashboard configuration
You set up the digital experience for your event — content, sponsors, results — without technical skills. 2–3 hours max.
STEP 04
Race day — zero overhead
Medals are handed out as usual. No additional operation, no technical team required.
STEP 05
Analytics + sponsor report
Post-event PDF report generated automatically. Share it with sponsors, use the data to prepare your next edition.
For runners
The race doesn't end
The race doesn't end
at the finish line.
You trained for months. You crossed that line. Your medal should do more than end up in a drawer — it should bring the whole race back to life, on demand, forever.
Official results, instantly
Finish time, pace, ranking, splits — everything officially, at the moment of scanning.
Race photos linked to your bib
Official photographer's pictures automatically linked to your number. No more searching through thousands of images.
Your finish line video
Your personal crossing clip — ready to share with family and friends.
Personalised diploma
Finisher diploma in your name, with time, ranking and event branding. To download, print, share.
🏅 TSGED 2026
Connected
3:42:15
Sarah M. — Bib #4 208
#1 204 / 42 000
Top 3%
14 Photos
Finish video
Diploma
- GPS race replay
- Detailed splits and paces
- Next edition — priority access
Your exclusive rewards
-20% at Asics — your finisher reward
Activate
Free Maurten box — partner offer
Get it
GPS race replay
Animation of your full track with elevation, key splits and personal paces.
Exclusive rewards
Well-earned partner benefits — discounts and exclusive offers built for runners.
Priority next edition signup
Early access and preferred pricing for the next race. Never miss your favourite event again.
Accessible forever
The experience stays online indefinitely. Relive your race, share your story, anytime.
Frictionless technology
All phones compatible.
All phones compatible.
No app. No account. Always.
The hardest part of any connected product is getting people to actually use it. We therefore designed an app-free experience, easy to open and built to be used immediately after the event.
iPhone 7+ (iOS 14+)
Android 8+ (NFC)
Opens in the browser
No app required
GDPR compliant
Mobile web experience
Permanent access
Integration with timing systems
ChronoRace
LiveTrail
MyLaps
RunSignup
Kiosc Sport
Imastiming
Sport-ident
+ custom API
NFC technology
NTAG216 chip — ISO 14443A. One tap with any NFC phone. Native on iPhone 7+ and all modern Android. The experience opens in the browser in under 3 seconds.
Durable and production-ready
Waterproof — handles every race. The chip works under industrial epoxy, paint and zinc coating. IP68-equivalent durability. Works in all weather, trail, triathlon, rain.
What's accessible
Everything from a single scan.
The connected medal is a configurable digital hub. Each organiser picks what to include — from results to replays, from partner offers to signup CTAs.
Official results
Time, splits, ranking, category — live from the timing system.
Race photos
Pro photos linked to your bib automatically — no manual search.
Finish video
Your finish line crossing — shareable with one tap.
Finisher diploma
Personalised, downloadable, printable with official results.
GPS replay
Animation of your track with elevation, pace and personal segments.
Sponsor offers
Discount vouchers and exclusive activations — earned, in context.
Next edition
Priority signup link and early bird preferred pricing.
VIP content
Sponsor brand stories, product launches, exclusive videos.
Event highlights
Key moments, drone shots, community gallery of the day.
Live ranking
Rankings updated in real time across every category.
First milestones
A concrete base
A concrete base
with no overpromise.
At this stage, Athletics Labs has delivered two projects with École Polytechnique for the TSGED: a connected medal and a connected patch.
2
Projects delivered
Connected medal and connected patch
1
Partner school
École Polytechnique
2
Connected formats
Already delivered in the field
Extend sponsor visibility
Beyond race day — active for weeks, not hours.
Measure real interactions
Clicks, time spent, conversions — not impressions.
Every medal becomes
A branded digital touchpoint that lasts indefinitely.
Realisations
Two first projects
Two first projects
clearly identified.
Connected patch developed in the same context to explore a second physical format, complementary to the connected medal.
Connected patchThese two realisations form our current field experience. They demonstrate our ability to design and deploy connected objects for a real event.
Reference base
FAQ
Everything you need to know.
Do I need to download an app to scan?
No. The connected medal works natively with the NFC of all modern smartphones. A simple tap opens the digital experience in the phone's browser, with no installation.
Is it compatible with all smartphones?
Compatible with iPhone 7 and later (iOS 14+) and all NFC-enabled Android phones (Android 8+). That covers over 95% of the current European smartphone fleet. For the rare devices without NFC, a backup QR code can be added.
Can the experience be fully customised per event?
Yes. Each organiser configures their digital experience via our dashboard: branding, active sections (results, photos, video, diploma, sponsor offers), colours, language, content. No technical skills required.
Can sponsors get their own dedicated space?
Yes. Each sponsor gets a branded space in the digital experience: logo, message, content, offer, measurable CTA. Performance per sponsor is visible in the post-event report.
Is deployment complex for an organiser?
No. We handle all the technical side (production, chip integration, infrastructure). The organiser configures their digital experience in 2–3 hours. On race day, medals are handed out as usual, with no extra operation.
What analytics do organisers and sponsors receive?
Real-time dashboard: number of scans, average time spent, clicks per content, sponsor conversions, approximate geolocation, sponsor breakdown. PDF report generated automatically after the event, exportable and shareable.
Is it suitable for small events (under 1,000 runners)?
Yes. The technology is cost-effective from 200–300 units. Small events benefit even more from premium differentiation and sponsor retention than the very large formats.
Does the medal keep its premium look with embedded technology?
Absolutely. The NFC chip is embedded inside the medal body during manufacturing. No external marking, no visible QR code, no design change. The visual rendering and tactile feel stay strictly identical to a classic medal.
Ready to start?
Your next event
Your next event
deserves more than a logo.
Let's talk about how Athletics Labs can turn your medals into a connected media channel — for your sponsors, your runners and the long-term value of your event.