An original goodie is not necessarily an extravagant object. Above all, it is an object that positively surprises, serves a purpose and tells a brand story.
NFC technology makes it possible to transform a simple medium into an experience: competitions, interactive maps, Google reviews, exclusive content or loyalty courses.
Original does not mean complicated
A magnet can become original if it triggers a useful experience. A card can become memorable if it opens a personalized profile. A keychain can become a sponsorship channel.
Originality often comes from the associated experience more than from the shape of the object.
Examples of original goodies
Here are some easy ideas to adapt to a B2B or retail campaign.
| Idea | Related experience | Business interest |
|---|---|---|
| Premium NFC card | Profile, appointment booking, brochure | Measurable networking |
| Connected key ring | Competition or sponsorship | Sustainable activation |
| NFC plate Google review | Filtered review route | Local reputation |
| 3D printed object | Product-related form | Strong memorization |
How to validate an original idea?
Ask three questions: Will the target keep it? Does the object say something about your brand? Can we measure an action after distribution?
If the answer is yes, the item is probably more than a gadget.
Gusto mo ng ibang goodie?
Nagdidisenyo kami ng mga konektadong bagay at pinasadyang mga digital na karanasan upang higit pa sa klasikong catalog.
FAQ
Ano ang orihinal na goodie?
Ito ay isang kapaki-pakinabang o nakakagulat na bagay na lumilikha ng isang hindi malilimutang pakikipag-ugnayan sa brand, na kadalasang pinalalakas ng isang digital na karanasan.
Ginagawa ba ng NFC ang isang goodie na mas orihinal?
Oo, dahil nagdaragdag ito ng dynamic na karanasan: content, laro, review, profile, form o personalized na campaign.
Maaari ba tayong lumikha ng orihinal na goodie sa maliit na dami?
Oo, lalo na sa 3D printing, engraving, UV printing o personalized na NFC media.