A connected advertising object is a physical medium linked to a modifiable digital experience. When scanned, the smartphone opens a web page: profile, form, video, reviews, game, catalog, appointment booking.
For a company, it's a marketing asset: it continues to speak, measure and convert long after distribution.
Simple and clear definition
A connected goodie combines three elements: a physical object (key ring, magnet, card, badge), an NFC chip or a dynamic QR code, and a web page that can be modified remotely.
No apps to install, no complexity for the end user.
Differences from a classic goodie
The classic goodie communicates once. The connected goodie communicates continuously and collects data.
| Criterion | Classic goodie | Goodie connected |
|---|---|---|
| Message | Fixed printed | Remote editable |
| Measurement | None | Scans, leads, conversions |
| Usage cost | A single broadcast | Multiple campaigns possible |
| Data | Non-existent | Profiles, segments, scoring |
Concrete examples in business
A sales team uses NFC cards to share their profile instantly. A restaurant places an NFC plate at the checkout to boost reviews. A franchise distributes NFC magnets that point to editable local promotions.
A real estate agency offers an NFC key fob upon signature which opens a local concierge service. A retail brand integrates NFC labels on its products for storytelling, tutorials and loyalty.
Gusto mo bang subukan ang koneksyon?
Nagdidisenyo kami ng mini-prototype gamit ang iyong logo, ang iyong landing at ang iyong pagsubaybay sa pag-scan. Mabilis na pagsisimula.
FAQ
Kailangan mo ba ng application para gumamit ng NFC object?
Hindi, ang pag-scan ay direktang nagbubukas ng web page sa lahat ng kamakailang smartphone. Walang kinakailangang pag-download.
Maaari bang baguhin ang nilalaman pagkatapos ng paggawa?
Oo, ang destinasyon ng pag-scan ay kinokontrol sa back office at maaaring magbago anumang oras.
Ano ang kalamangan kumpara sa isang QR code?
Ang NFC ay mas tuluy-tuloy, premium at maingat. Ang QR code ay nananatiling kapaki-pakinabang bilang pandagdag para sa maximum na compatibility.