Classic giveaways vs connected giveaways
A classic giveaway is distributed, forgotten and difficult to measure. Once handed to your prospect, you don't know whether it was used, when, or with what level of interest.
A connected giveaway changes the equation. The recipient scans the object with their smartphone, no app required, and lands on a page designed for your objective: capturing a lead, triggering a Google review, launching a contest, presenting a catalogue. Every scan is tracked, dated and attributed to a campaign. Marketing finally gets real measurement.
