Trade show giveaways: turn your visitors into qualified leads

Why hand out giveaways at a trade show

A trade show is a key moment in your sales cycle: you meet prospects face to face, present your products or services and create a first qualified contact.

The giveaways you hand out extend this contact over time. A keyring or badge your visitor takes home remains a potential touchpoint for weeks or months after the show.

The problem with classic trade show giveaways

Classic giveaways generate no data. You hand out 500 keyrings with no way of knowing how many were actually used, who showed interest and which visitor is ready to become a customer.

With a classic giveaway, you pay for visibility distribution with no way to measure the return.

Collecting leads with a connected item

A Timelapse-3D connected giveaway changes the game. When your visitor scans with their smartphone, they land on a page you configured: contact form, demo request, special offer, catalogue or video.

Their details automatically flow into your back office. You have a qualified lead with behaviour data: when they scanned, what they viewed, whether they filled a form.

Contests, catalogues and special offers

A connected giveaway can trigger much more than a form. Configure it to open a contest (wheel, raffle, instant win), an interactive product catalogue, a trade show exclusive offer or a follow-up event invitation.

Tracking performance after the event

The real value of a connected giveaway reveals itself in the days and weeks after the show. Access a dashboard measuring scans over time, pages visited, forms completed and conversion rates.

Identify your best-performing shows, adjust strategy for future events and follow up with visitors who showed interest but have not yet acted.

Change the destination after the show

With Timelapse-3D, you can change the destination of your giveaways remotely at any time. After the show, redirect all distributed keyrings to a follow-up offer or sales meeting reminder.

Why hand out giveaways at a trade show?

Handing out giveaways at a trade show attracts visitors to your stand, leaves them a branded item and extends the conversation after the event. With a Timelapse-3D connected giveaway, you add data collection: every scan gives you information on the visitor's identity and interest.

How to collect leads at a trade show using a giveaway?

A connected NFC giveaway automatically opens a contact form, landing page or special offer when scanned. Data flows directly into your CRM. You get a qualified lead without exchanging business cards.

Can interactions be tracked after the trade show?

Yes. You track scans over time. A distributed item can generate interactions weeks or months after the event.

Which giveaways are most effective at trade shows?

NFC keyrings and connected badges are most effective: light, easy to distribute, always in the visitor's pocket. They can be activated immediately on the stand or at home days later.

Can the destination page be changed after the show?

Yes. You can change the destination remotely. After the show, redirect to a follow-up offer, appointment reminder or special promotion to re-engage visitors.

How to measure the ROI of a trade show giveaway campaign?

The Timelapse-3D dashboard measures scans per event, completed forms, conversions and interactions over time. You know exactly how many leads your show presence generated.

Can a contest be run at a trade show with a connected giveaway?

Yes. A connected giveaway can directly open a wheel of fortune, raffle, instant win or other game. Excellent for animating your stand and collecting contacts.

How many giveaways to plan for a trade show?

It depends on expected visitor volume and strategy. Timelapse-3D helps you define a clear lead target and calculate the right quantity.