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Product · connected promotional product · NFC + QR · dashboard

NFC-connected promotional product: the measurable giveaway

The classic promotional product has a flaw: it gets distributed, then disappears. The connected promotional product changes the game. On scan, your prospect lands on a remotely editable landing page. Every interaction is tracked. Your marketing team finally drives a physical channel with digital tools.

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Timelapse-3D

Custom giveaways that generate leads, not just smiles.

NFCno app needed
QRoptional add-on
100%editable link
CRMexport & scoring

Why classic promotional products are no longer enough

Distributing a promotional product means investing in a medium with no measurable return. Once handed to the prospect, it becomes impossible to know whether it was used, kept or thrown away. Marketing loses control. Sales reps follow up blindly.

The connected promotional product solves this by embedding an NFC chip or a QR code. The physical medium stays the same, but it becomes an entry point to a measurable digital experience. Every scan counts, every interaction is tracked.

What the NFC connection brings

  • Activation on smartphone contact, no app required
  • Compatible with recent iOS and Android
  • Instant reading (under 2 seconds)
  • No internet connection needed to open the page
  • Suited to handled objects (keyring, magnet, card)
  • Can be combined with a visible QR code
  • Chip protected inside the object (waterproof, durable)
  • Compatible with the main physical media

Dynamic redirection: one object, multiple campaigns

A Timelapse-3D connected promotional product points to a URL managed by our back office. This URL can be changed at any time.

A keyring handed out at a trade show in March can switch in June to a Google review campaign; in September, showcase a new catalogue; in December, launch a contest. Same object, several lives. No stock to reprint. No mailing to relaunch.

Data collection and qualification

  • Number of scans per campaign, medium, segment
  • Date, time and activation frequency
  • Completed forms vs raw scans
  • Engagement score per contact
  • Automatic tags based on behaviour
  • Conversions and cost per lead
  • GDPR compliance and French hosting
  • CRM export (HubSpot, Salesforce, Zoho, Dynamics)

Dashboard and ROI management

The Timelapse-3D back office centralises the performance of all your campaigns. You compare media (keyring vs magnet vs badge), segments (trade shows vs networks vs sales reps), and scenarios (Google review vs contest vs form).

Data is visualised in real time and exportable as CSV or via API to your internal tools. Your sales reps receive alerts when a prospect scans or completes a form.

Examples of connectable media

  • Custom NFC keyring
  • Connected magnet (fridge, counter, workshop)
  • Event badge and NFC card
  • NFC sticker for POS and window display
  • Connected medal (sports, events)
  • 3D-printed object with embedded NFC
  • NFC business card (tap & connect)
  • Counter display with QR + NFC

Examples of campaigns to activate

  • Lead generation at trade shows
  • Google reviews after service or purchase
  • Contests and instant wins with scoring
  • Product catalogue and pricing
  • Referral programme with unique codes
  • Support page, tutorials and product care
  • Digital loyalty card and offers
  • Product launch with a dedicated landing page

Launching a campaign and want to measure its ROI? Our team supports you on media selection and tracking configuration.

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FAQ

Connected promotional product FAQ

The most frequently asked questions about NFC connected promotional products.

What's the difference between a classic and a connected promotional product?
A classic promotional product is distributed and then impossible to measure. A connected one contains an NFC chip or QR code that opens a measurable web page. You track scans, change the destination remotely, qualify contacts and export leads to your CRM.
NFC or QR code, which to choose?
NFC is faster (a single tap is enough) and more modern. The QR code is visible, readable from a distance and doesn't require a very recent smartphone. For a handled object (keyring, magnet, badge), NFC is ideal. For an object to be scanned from a distance (POS, window display, poster), QR is more relevant. Most of our clients combine both.
What is dynamic redirection?
Each object points to a URL managed by our back office. You can change the destination at any time, by campaign, by object type or by customer segment. An already distributed object points to the new page without reprinting.
What data is collected?
Number of scans, date and time, distributed medium, associated campaign, form completed or not, engagement score, conversions. Data is GDPR compliant, hosted in France and exportable to HubSpot, Salesforce, Zoho or Microsoft Dynamics.
What are the lead times for setup?
Digital scenario configuration within 48 working hours. Object production within 10 to 15 working days. First scans tracked from distribution in the Timelapse-3D back office.
What ROI can you expect from a connected promotional product?
At a trade show, count on an average of 25 to 40% scans on the distributed objects, and 8 to 15% qualified leads. ROI depends on the sector, the scenario and the quality of sales follow-up. Our simulator gives you a costed estimate.
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