The review link for a Google listing is retrieved from the Business Profile: signed in to the account that manages the listing, search for your business on Google or open it in Google Maps, then use the "Ask for reviews" feature, which provides a short link to copy. This link opens the review form directly; it is the one to program into an NFC chip, a QR code or an email.
Google's interface labels change regularly: if a button has a different name, look for the feature that lets you ask for reviews or share the review form.
Before you start
You need access to the listing: you must be an owner or manager of the Google Business Profile. Sign in with the Google account that manages the listing; otherwise, the management features do not appear.
- A Google account that owns or manages the listing
- A listing validated (verified) by Google
- If you have several locations: the exact name of each one
Step 1: open your Business Profile
On a computer, search for your business name on Google while signed in to the manager account: your profile management panel appears at the top of the results. On mobile, open the Google Maps app, then your Business Profile from the tab or menu for businesses.
Step 2: use "Ask for reviews"
In the management panel, look for the "Ask for reviews" button (depending on the version, it is directly in the panel or in the Reviews section). Google displays a short link to your listing's review form, with options to copy or share it.
Copy this link and keep it in a document: it is the destination to give to your NFC product supplier or your emailing tool.
Step 3: test the link
Open the link in a private browsing window or on another phone. Your business's review form should open, with the right name and address. Check it for each location if you manage several: a mistake at this stage would send reviews to the wrong listing.
Alternative method: the Place ID
Google gives every place a unique identifier, the Place ID, which you can find with the Place ID finder tool in the Google Maps Platform documentation. Once you have the identifier, the link to the review form looks like this: https://search.google.com/local/writereview?placeid= followed by the identifier.
This method is useful when you are preparing items for a client whose listing you do not manage, or to check that a short link really points to the right place.
Where to use your review link
Once you have the link, place it where the customer has just had the experience:
- In an NFC chip: counter plaque, key ring, magnet left with the customer
- In a QR code printed on a card, a receipt or a poster
- In the confirmation or follow-up email after a service
- In the team's email signature
Why use an intermediate address
Programming the Google link directly into an NFC chip works, but it freezes it: if you change listing, merge two locations or also want to offer a private message, the items have to be redone. By pointing the chip to a page you control (such as those on the Timelapse OS platform), you change the destination remotely and count the scans, while still sending the customer to the same Google review form.
Do you have your review link?
We program it into custom NFC products that can be updated remotely.
FAQ
Where can I find the link for leaving a review on my Google listing?
In your Google Business Profile, through the "Ask for reviews" feature available from Google Search or the Google Maps app, while signed in to the account that manages the listing.
Does the review link change over time?
The short link provided by Google is stable for a given listing. However, if you change listing or merge locations, you need to get the new link.
Can I get the link without managing the listing?
Yes, with the business's Place ID, which lets you build the address of the review form.
Should the Google link go directly into an NFC chip?
It is possible, but the link is then fixed. An intermediate address that you control lets you change it without redoing the items and lets you count the scans.
How can I check that the link leads to the right listing?
Open it in private browsing or on another device: the form should show the exact name and address of your business.