At a trade show, you distribute goodies for 3 days and wait until you have captured usable leads. The problem: the majority of distributed objects generate no trace, no contact, no signal of interest.
An NFC connected goodie changes the situation: each scan creates a qualified, geolocated, dated lead, ready to be followed up by your salesperson the following Tuesday.
The best goodies to distribute in the salon
The object must be useful, transportable, memorable and trigger an action. Avoid fragile, bulky media or those that end up in the hall trash can.
| Purpose | Salon asset | Action triggered |
|---|---|---|
| NFC keychain | Kept after the show | Landing page + lead form |
| Commercial NFC card | Instant exchange | Profile + appointment booking |
| Participant NFC badge | Identification + route | Program, games, VIP content |
| NFC pen | Mass distribution | Product catalog or demo |
How to transform the scan into a qualified lead?
Link the NFC to a short landing page with a smart form: name, professional email, main interest, company size. Three fields maximum.
Synchronize with your CRM (HubSpot, Salesforce, Pipedrive) so that the salesperson receives the lead in real time on their mobile, with exhibition context, stand and time.
The good post-show scenario
Prepare the sequence before the show: thank you email D+1, useful content D+3, appointment booking D+7. AI scoring prioritizes hot contacts.
Measure cost per lead, cost per appointment and cost per opportunity. You will know if the show is worth it next year.
Are you preparing a living room?
We configure the objects, the landing page, the form, the CRM and the AI scoring. Quote within 24 hours.
FAQ
How many objects should you plan for a living room?
Count double the expected traffic on your stand: 1,000 visitors = 2,000 objects, by varying the supports (key rings, cards, pens) to target each profile.
Does NFC work without an app?
Yes, on all recent smartphones. The scan directly opens your landing page. A QR code can be added as a backup.
How much does an NFC goodie cost in living room quantity?
From $1.50 excluding VAT for a large volume NFC key ring, and $19 excluding VAT for a single NFC business card (decreasing price on volumes). Personalized quote within 24 hours.