A franchise lives with a permanent tension: maintaining a homogeneous brand while letting each franchisee liven up their local area. Printed goodies make it complicated: we print, we store, we redistribute, we lose consistency.
With NFC, each franchisee receives the same physical item, but the destination of the scan is centrally controlled, with local variations controlled.
Why NFC is made for networks
You distribute the same items to 100 points of sale. Each scan can link to a personalized page per store: local promotion, review form, manager contact, reservation.
The head of the network maintains control of the design, the message and the rules. The franchisee adjusts its local promotion.
| Need | Before (printed) | After (NFC) |
|---|---|---|
| Change a promo | Network reprint | Modification in the back office |
| Google Reviews | Manual process per store | Standardized NFC plate + redirection |
| Statistics | None | KPIs per store in real time |
| Visual consistency | Varies depending on printer | Standardized media fleet |
Centralized management + local autonomy
The multi-site back office allows the network head to configure global rules: design of landing pages, segments, scoring, GDPR. Each franchisee has its sub-account limited to the authorized KPIs and options.
You compare performance by zone, identify best practices and disseminate them to the entire network.
Measure field performance by point of sale
Dashboard by store: scans, leads, reviews, conversions. You see which outlets are performing well, which ones need help, and which ones are copying best.
Facilitated network animation: challenges between franchisees, ranking, recognition of top performers.
Do you run a franchise?
We configure the network, media, sub-accounts and multi-site management. Dedicated demo on request.
FAQ
Can we personalize the scan per store?
Yes, each point of sale has its own redirections, statistics, promotions and forms, within a framework managed by the head of the network.
How many stores can we manage?
The system is designed to scale from a few units to several hundred points of sale with hierarchical sub-accounts.
How to prevent a franchisee from doing anything?
Roles and permissions limit the available actions: a franchisee can only modify what the head of the network has explicitly authorized.