An original goodie is not necessarily an extravagant object. Above all, it is an object that positively surprises, serves a purpose and tells a brand story.
NFC technology makes it possible to transform a simple medium into an experience: competitions, interactive maps, Google reviews, exclusive content or loyalty courses.
Original does not mean complicated
A magnet can become original if it triggers a useful experience. A card can become memorable if it opens a personalized profile. A keychain can become a sponsorship channel.
Originality often comes from the associated experience more than from the shape of the object.
Examples of original goodies
Here are some easy ideas to adapt to a B2B or retail campaign.
| Idea | Related experience | Business interest |
|---|---|---|
| Premium NFC card | Profile, appointment booking, brochure | Measurable networking |
| Connected key ring | Competition or sponsorship | Sustainable activation |
| NFC plate Google review | Filtered review route | Local reputation |
| 3D printed object | Product-related form | Strong memorization |
How to validate an original idea?
Ask three questions: Will the target keep it? Does the object say something about your brand? Can we measure an action after distribution?
If the answer is yes, the item is probably more than a gadget.
Want a really different goodie?
We design connected objects and tailor-made digital experiences to go beyond the classic catalog.
FAQ
What is an original goodie?
It is a useful or surprising object that creates a memorable interaction with the brand, often reinforced by a digital experience.
Does NFC make a goodie more original?
Yes, because it adds a dynamic experience: content, game, reviews, profile, form or personalized campaign.
Can we create an original goodie in small quantities?
Yes, especially with 3D printing, engraving, UV printing or personalized NFC media.