For a marketing department, a goodie is rarely seen as a data channel. This is precisely the revolution brought by NFC: transforming each scan into a usable signal, while respecting the GDPR.
Well orchestrated, a connected goodie powers your CRM, your scoring and your automations like any digital channel.
The data value chain
A well-designed route creates successive, measurable collection points.
| Step | Data captured | Source |
|---|---|---|
| Scan | Source, location, time, device | NFC tag + landing |
| Page | Commitment, duration, scroll | Analytics |
| Form | Professional email, interest, profile | Smart form |
| Action | Appointment, download, purchase | CRM |
How to orchestrate the collection
1) Define the objective: qualification, scoring, segmentation, conversion.
2) Choose 3 or 4 fields maximum in the form so as not to lose the user.
3) Synchronize with your CRM in real time so that the salesperson can act quickly.
AI scoring and segmentation
AI scoring analyzes recency, frequency, depth and weak signals. Each contact receives a hot → cold score updated in real time, with recommended action.
You then segment your campaigns: warm prospects towards sales, lukewarm prospects towards nurturing, cold prospects towards the newsletter.
GDPR and best practices
Clear consent, specified purposes, limited conservation, right to be forgotten. All Timelapse-3D media are configured in strict GDPR mode with DPA signed.
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FAQ
Is the connected goodie GDPR compatible?
Yes, subject to clear consent, specific purpose and limited retention. Our DPA is signed with each client.
Can we sync with HubSpot, Salesforce or Pipedrive?
Yes, via webhooks, REST API or native integrations depending on the CRM chosen.
How many leads can we expect?
Very variable depending on context: a trade show often generates 5 to 20% of active scans with completed forms, depending on the quality of the journey.