Traditional POS advertising informs but captures nothing: the poster is seen, the display gets noticed, then the passer-by walks away and the link is broken. All that attention is lost for want of a bridge to action.
The connected POS display builds that bridge: an NFC sticker, plaque or stand lets the passer-by act immediately — browse the catalogue, book an appointment, view the property listing, place an order. And every interaction is measured, finally turning the smart storefront into a manageable channel.
What is a connected POS display?
It is the addition of an interactive layer (NFC chip, dynamic QR code) to your point-of-sale media: window graphics, posters, counter displays, roll-up banners, shelf labels. The physical medium captures attention; the chip turns attention into action.
The scan destination is dynamic: you change it by time of day, season or stock level, without reprinting the medium. The Christmas window becomes the sales window in one click.
The use cases that perform
The connected POS display excels wherever the point of sale receives more glances than visits — and especially outside opening hours.
| Sector | Connected medium | Action on scan |
|---|---|---|
| Shop / retail | NFC window graphics | Catalogue, click & collect, current offer |
| Real estate | Listings window | Property details, virtual tour, appointment booking |
| Restaurant | Door / window | Menu, booking, Google reviews |
| Pharmacy / healthcare | Counter display | Advice, appointment booking, click & collect |
| Car dealership | Showroom POS display | Configurator, test drive, trade-in |
| Agency / services | Entrance plaque | Appointment booking, online quote |
The storefront that sells at night: the key scenario
40 to 60% of the foot traffic in front of a city-centre shop window passes by outside opening hours. That traffic used to be lost; with NFC window graphics saying "Scan to discover / book", it becomes a source of time-stamped leads.
In the morning, the team finds last night's scans in the back office: which listings drew interest, how many appointments were booked, which window position performs best. The storefront becomes a night-shift salesperson.
Measuring and optimising your POS displays like a digital campaign
Every NFC medium is identified: you compare positions (left window vs right, counter vs aisle), scan call-to-action messages and time slots. POS advertising finally enters the test-and-learn playbook.
Coupled with the platform's AI scoring, a scan becomes a qualified contact: short form, automatic follow-up, attribution to the point of sale. Retail parks and franchise networks gain centralised management of their entire display estate.
- Statistics per medium, per position and per time slot
- Redirects editable in real time across the whole estate
- Lead capture with automated email / SMS follow-up
- Consolidated multi-site view for networks and franchises
Budget: a very accessible entry-level setup
A connected storefront starts with a few large-format NFC stickers (from $0.30 apiece in small formats, a few euros for window graphics) and platform access. It is one of the fastest investments to pay off in retail: a single appointment booked overnight can cover the whole setup.
For a network, deployment becomes standardised: an identical POS kit per site, centralised statistics, and performance comparisons between points of sale.
Turn your storefront into a permanent sales channel
Timelapse-3D designs your connected POS media (stickers, plaques, window graphics), configures the landing pages and tracks the interactions.
FAQ
What is a connected POS display?
A point-of-sale medium (window graphics, poster, display, plaque) fitted with an NFC chip or a dynamic QR code: the passer-by scans it and reaches an action (catalogue, appointment, menu, listing). Every interaction is measured.
Does NFC work through a shop window?
NFC works over a few centimetres: the sticker goes on the inside against the glass (readable through the window) or outside in a weather-resistant version. A QR code complements it for reading from a distance.
Can you change the scan destination?
Yes, at any time and across the whole display estate: the redirect is dynamic, managed from the Timelapse-3D back office, with no reprinting.
What do you measure on a connected POS display?
The number of scans per medium, times of day, pages viewed, forms completed and appointments booked — comparable across positions and points of sale.