A connected advertising object is a physical medium linked to a modifiable digital experience. When scanned, the smartphone opens a web page: profile, form, video, reviews, game, catalog, appointment booking.
For a company, it's a marketing asset: it continues to speak, measure and convert long after distribution.
Simple and clear definition
A connected goodie combines three elements: a physical object (key ring, magnet, card, badge), an NFC chip or a dynamic QR code, and a web page that can be modified remotely.
No apps to install, no complexity for the end user.
Differences from a classic goodie
The classic goodie communicates once. The connected goodie communicates continuously and collects data.
| Criterion | Classic goodie | Goodie connected |
|---|---|---|
| Message | Fixed printed | Remote editable |
| Measurement | None | Scans, leads, conversions |
| Usage cost | A single broadcast | Multiple campaigns possible |
| Data | Non-existent | Profiles, segments, scoring |
Concrete examples in business
A sales team uses NFC cards to share their profile instantly. A restaurant places an NFC plate at the checkout to boost reviews. A franchise distributes NFC magnets that point to editable local promotions.
A real estate agency offers an NFC key fob upon signature which opens a local concierge service. A retail brand integrates NFC labels on its products for storytelling, tutorials and loyalty.
Do you want to test the connection?
We design a mini-prototype with your logo, your landing and your scan tracking. Quick start.
FAQ
Do you need an application to use an NFC object?
No, the scan directly opens a web page on all recent smartphones. No download required.
Can the content be changed after manufacturing?
Yes, the scan destination is controlled in the back office and can change at any time.
What is the advantage compared to a QR code?
NFC is more fluid, premium and discreet. The QR code remains useful as a complement for maximum compatibility.